Rally of Lúgh LongArm

Interview: Lord Tim Of Australian Melodic Metal Legends ‘Lord’

Interview: Lord Tim Of Australian Melodic Metal Legends ‘Lord’

 

 

We are today joined by Lord Tim of Australian legends ‘Lord’. Tim has been an active part of the Metal world for over 25 years now. He started with iconic Australian band ‘Dungeon’ and in late 2005 they became ‘Lord’. 

We are beyond happy to be able to do this and we thank Tim for taking time from his busy schedule to speak with us! 

Q: As we well know here, you are legends in regards to the Australian scene. For the benefit of our younger readers and those we are introducing you to. Can you please tell us the origins and history of the band ranging from the Dungeon days to the present Lord project.  

TIM: I’ll give you an abridged version or we’ll be here all week (in The Dungeon Era box set we released in 2014, we had band history in that which stretched over 200 pages for just the Dungeon years alone, so I’ll paraphrase here). Basically we started in late 1989 in Broken Hill, which is an isolated outback town in far western NSW. Eventually we relocated to Sydney and, after a few false starts, things solidified and we ended up being somewhat of a go-to band for playing with international touring acts. That led to a lot of international touring for ourselves and record deals and all of that kind of thing, but in the process we’d managed to pigeonhole ourselves into a certain idea of what we should sound like (based on the band name and the labels we were associated with) that made things frustrating to expand our style. So in late 2005 we reinvented Dungeon under the LORD banner and basically went out with everything we loved about the Dungeon era (songs included) but with a much more open mind and a better plan for how we wanted to move forward. We’ve just passed 28 years now and have a pretty hefty back-catalogue of music and videos, so it’s been quite a ride!

 

Q: Not to be negative, but do you feel being an Australian band prior to the internet and not having the advantages of a European/American based touring band may have prevented you from getting the recognition and glory the band deserved? 

 

TIM: Yes, to a degree, but a of it was just bad timing or poor decisions that stopped a lot of opportunities for us. The thing is, this industry is really built on luck, but you can increase your odds by either being present at places where things are likely to happen (as you said, being Europe or USA based and networking with other bands or industry people) or just working extra hard to make sure you’re around enough to grab hold of any opportunities when they arise. The biggest hurdles for us were really timing based. We weren’t ready when certain waves of interest came through, and while we were watching those boats sail away, we would make up some ground and get caught up in certain plans and ideas what prevented us from really taking advantage of any new offers that came past. This was a big reason we changed over to how LORD works currently, in fact. 

 

Q: On that note, do you think the freedom of the internet is harming the long term future of bands? You had a very long and successful career in the time where music was bought in the most case. With the Internet of course being a great tool for bands. Do you think that longevity in bands will be possible in an era where people stream music and don’t actually pay for it? 

 

TIM: There’s sadly never going to be another Iron Maiden. Labels are either running scared or just simply don’t have the resources to pour into an act that they would like to develop over 5 albums, and have the funds to do it correctly. I think we’re seeing bands like Avantasia being the very last of the hugely successful metal acts, and they came in just at the end of the CD era, which managed to have enough of a push to make them successful now in the age of streaming. If you didn’t already have a substantial fanbase during that time, it doesn’t matter who you are, it’s all more or less a level playing field now. And this is tough, especially if you’ve had a taste of what it could have been like but it just didn’t materialise. Back then, if things took off you could make a pretty OK kind of of living from music, and that would get you through all of the rough parts (of which there’s many in this industry), but now it really comes down to doing it because you want/need to do it, and that’s tough keeping a band going when there’s no big incentive anymore. That alone will stop a lot of the huge longevity we used to see back in the record/CD days. 

 

That said, as a band who started in a time when recording studios were crazy expensive, and in a place where we had to struggle to even find places to play or get any interest at all from magazines or whatever, these days getting your music recorded to a standard that can easily be world class and releasing it to a worldwide audience is easier than ever. Sure, there’s not the massive budgets that there used to be, but it makes you really think about why you’re really doing this in the first place. It’s got to be about the music at the end of the day.

 

Q: As musical legends who have surpassed 25 years in the business. What tips would you give to younger bands on how to survive and prosper in such a tough business? 

 

TIM: The number one thing is: do it because you want to make music. If you go into this to become rich or famous, you’ll be sorely disappointed. Not saying it can’t happen – there’s always a chance that anything can happen in this kind of industry – but the chances are so slim now that your priority has to be music that you want to make, and that has the added bonus of being something you can stand behind and be proud of what you’ve created. Fans can tell when you’re full of shit.  Don’t be scared to be you. If you’re the only melodic metal band on a bill full of death metal bands, you better believe you’ll be the band people will remember. And don’t be scared to proud of your influences too. Sometimes some wheels don’t need to be reinvented just because.

 

But other than that, I’d say networking is crucial – if you don’t have any contacts, talk to or hire people who do and make people aware of who you are. You could have the best band in the world but if no one knows about it, you won’t get anywhere. Again, this is perfectly fine if you’re just making music for yourself but if you want to make a go of it, you need to get the word out. 

 

Treat each thing you do as your best possible work. Don’t half-ass a product or you’ll spend just as much time trying to patch up your reputation later. Obviously money and experience plays a role in how good something can be, but the tools and learning resources out there to help you make a great product are plentiful now, and if you can’t do it yourself, find people who can. It’ll cost a bit of money, but it’s all worth it. As someone who has been on the wrong side of this advice, trust me on this – do it right the first time.

 

And finally, don’t be scared to embrace new ways of doing things. I love physical media. Records, CDs… it’s tangible and you can hold it in your hands and look at the art. But the world has mostly moved on from that, so rather than stamping your foot and hanging on to nostalgia exclusively, work out how you can use new technologies to your advantage. Sometimes wacky ideas pay off, so don’t be scared about experimenting with releases. There’s nothing wrong with doing both things – sure, release a CD, but also could you release something limited on a USB drive? Could you give your album away for free with the sale of a bit of merchandise? An open mind is crucial now that the industry is a free-for-all.

 

Q: You are set to release a new album next year. Any details at present? 

 

TIM: Not a lot that I can talk about, but we have a good chunk of it written now. We’d fallen into the trap of things getting more and more elaborate as we went along. Our What Tomorrow Brings EP title track was over 25 minutes long with actors and all kinds of stuff, for example. Now, I absolutely love that stuff mind you – doing really involved productions and layered songs is what I live for when I write, but we found that taking this out live was a real pain. It precluded some songs from ever being anything other than studio tracks, and others just weren’t enjoyable at all to play, as much as we did love the songs themselves. Going back and touring behind The Dungeon Era over the last few years really reminded me how much fun those early songs were to just go out and rip through live, so I think there’s probably a big element of that immediacy of the early material that’s been brought back into our sound. Production wise, we’re aiming for a bit of a fresh start with it all. We capped off a lot of the band history with the last album and as well as now this new live release, so we’re taking a fresh look at how we do everything, rather than having any kind of continuity just for the sake of it. It’ll all be your typical mixed bag of styles as people have come to expect from LORD but if I could say anything definitively, it sounds fresh and it definitely sounds heavier than anything we’ve done in a long while. No firm release dates as yet, but I’d be surprised if we don’t have something out before the end of 2018.

 

Q: As you have had such an extensive career in music. Is there any special moments you would like to share with our readers today? 

 

TIM: Shit, where to start? You know there’s always things like our first show in the corner of a small outback pub and us being a group of teenagers absolutely shitting ourselves, but walking away feeling like champions when the crowd went crazy at the end of the set, or our first trip overseas when we played Club Citta in Japan in front of a packed house, and of course there’s the obligatory mention of the tour through Europe with Megadeth, or our most recent trip to the USA where we did our ProgPower USA release. These are all big things, but I think more than anything there’s the feeling that what we’ve done has actually touched someone’s life in some way. We’ve had people come to us and say our music has helped them get through some tough times, and it’s made a substantial difference to them. As amazing as the tours and releases and all of that stuff is, hearing someone tell you sometime like this is magical and very special. You can never take that for granted.

 

Q: This has been without doubt a very special interview for us. We are very thankful for your time. Is there anything else you wish to add? 

 

TIM: There’s not really much more to say except THANK YOU. We’ve been doing this for a long time now, so for people to still be giving a shit what we have to say, and buying our music to keep us financial enough to tour and make more music, it’s a very cool thing indeed. So cheers, everyone! I really appreciate it!

 

                                                       

 

In late 2016, LORD was invited to play the prestigious ProgPower USA festival in Atlanta, Georgia. This show was professionally filmed and recorded and now it’s available to download or stream.

The epic live performance will be released Digitally and available for physical pre-order date on Monday, 4 December 2017. The CD will be available/delivered on Monday, 5 February 2018. The downloads/pre-orders and all information will be available from lord.net.au and dominusrecords.com.

 

 

LORD mainman LT explains: “It was a great honour being asked to be a part of the ProgPower USA show, and it’s fantastic that we had the opportunity to have it recorded so we could share this with our fans who were unable to make it there in person. We definitely live in a post-Netflix/Spotify streaming world where physical media and even downloads to a degree are becoming less common. With HD TVs being very much the norm now, and 4K TVs being more affordable than ever, putting a DVD quality show out when HD or 4K content is the expected content these days felt like a big rip-off to the fans, and anyone who has followed along with our career so far will know that we pride ourselves on always giving the best quality content we can.”

He continued: “We opted to take a leaf out of the Netflix book for the video and offer a full HD version of the show via Vimeo, both as a stream you can rent and as a download you can purchase, which includes a bonus tour documentary. Audio-wise, full lossless quality downloads are available from our store, along with iTunes, Google Play, Amazon and, of course, streaming via Spotify. As someone who grew up in the age of physical media, I absolutely get the fact that people would want to get a CD of the show, so we’re also offering a pre-order for a limited edition live album CD which includes several new and unreleased LORD tracks to sweeten the deal while you wait.”

Concluded LT: “We hope you enjoy the show as much as we did playing it. As you’ll see, we had a great time on stage and the crowd were loud and proud and the true stars of the video!”

LORD is essentially a continuation of DUNGEON, one of Australia’s longest running melodic metal acts. The band has a long history of international touring with the likes of QUEENSRYCHE, HELLOWEEN, SAXON, ICED EARTH and NIGHTWISH just to name a few, and a large back-catalogue of music both under the LORD and DUNGEON banners. A new LORD studio album is due to be released in 2018. 

 

                                                             

 

1. The Dreaming

2. Freedom

3. Netherlife (Black Roses Die)

4. Set in Stone

5. Redemption

6. Tarranno del Mar

7. Resurrection

8. The Legend of Huma

9. Through the Fire

10. Footsteps in the Sand

11. Creeping Death (Metallica cover)

 

LORD LINKS

Website: www.lord.net.au

Facebook: www.facebook.com/lordofficial

Spotify: www.bit.ly/lordofficial

YouTube: www.youtube.com/lordofficial

LORD Store: www.dominusrecords.com

 

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